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Project Iloilo is a lifestyle and culture website focused on telling stories featuring the people, places, food, lifestyle, and the Ilonggo experience. This is a tribute to Iloilo—specifically, the culture and community that surrounds and continues to inspire it. As an online publication, Project Iloilo is focused on telling stories featuring the people, places, food, lifestyle, and cutting-edge ideas that define today’s Ilonggo experience in a hyperconnected and multicultural world. Project Iloilo's ultimate aim is to showcase the different layers that makes Iloilo “Iloilo” to both Ilonggos and to everyone else interested in discovering more about how Ilonggos see Iloilo.
In line with its 3rd anniversary, Project Iloilo received a makeover. The logo was updated to be more flexible. Taking more of a simpler abstraction of the map of Iloilo Province. Brand guidelines were created to ensure consistency of the logo and brand identity design in all materials.
Of course, the website also received a new look. A magazine style design was used to make the content at the forefront. As an in-house project of Maven, the Project Iloilo website is regularly updated with new content that revolve around cultivating culture and community.
Made to Engage
Along with the website, Project Iloilo’s social media channels are regularly updated with content tailored to engage with the audience and maximize brand awareness.